This is a multi billion dollar market. Hundreds of millions of user manuals are produced every year. However, User manuals are really bad at explaining things. This is a huge market which has seen absolutely no innovation. Howwow wants to change this.
Video Guides are far superior to user manuals. The howwow app will host millions of video guides like the one shown here. For a more detailed explanation of the Howwow business model see the whitepaper below.
Watching a video guide and following is provably easier than reading a user manual and following
Simply type in your product code and you will be redirected to a video guide produced by the product manufacturer
Consumer experience is massively important for retailers. Video guides are a huge upgrade on user manuals
If succesful, millions of consumers will use the Howwow App in order to get instructions for their product.
IKEA is the market leader in the furniture market. They sell around 100 million products every year. That is a lot of user manuals that need printing. A video guide transition is long overdue.
It is difficult to quantify the number of user manuals that companies produce for the millions of consumer products sold every year. Howwow can benefit hugely from the video guide transition.